![]() Here’s an example of (very) short copy: Since entering your URL isn’t much of a commitment-if at all-this pop-up can be very effective and still be short. If your product requires a smaller investment or less of a commitment, you may be able to write just a few paragraphs and still have a great conversion rate.On the other hand, here are three instances where you may want to use shorter copy: (However, be sure to cut any “fluff.” The smoother and more compelling your sales letter is, the better it will convert-even if you cut a few pages.) This means, if you’re writing to sell a membership program and you wind up with a 10-page sales letter explaining all the benefits, showing proof, describing your guarantee, and more, 10 pages may be appropriate. So, if you’re trying to determine which length of copy to use, just remember the old adage: Your copy should be as long as it needs to be and no longer. Goal: If the goal of your copy is to get someone’s email address your copy can be much shorter than if your goal were to sell something.In that case, knowing how to capture attention quickly with just a few words is enormously valuable. ![]() Medium: Some promotional strategies-like Google Adwords, Twitter, and author bios-can only accommodate short copy.Price: A higher priced product requires more copy because you need more proof and copy to overcome objections.The answer is often debated, but there’s only one truth when it comes to copy length.ĭepending on your product, target market, advertising medium, goals of your copy, and a million other factors, the length that’s most effective will vary. Long copy versus short copy… which converts better?
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